Profiting From Cross-Cultural Communication – The Key to Successful Global Business

Regardless if you’re an employee working for a multi-national company or an entrepreneur starting your own business, you’ll find that in order to bring a business to the next level understanding the dynamics of cross-cultural communication is of utmost importance.

Have you ever encountered a situation where your foreign associate was inclined to go near to you during a conversation? Occasionally, he might even whisper to you when no one was around!

Or have you experienced the waiting game in an appointment? Yes, both you and I know how frustrating it can be to wait for an important client who doesn’t attend meeting on time!

Space and time are just two examples that vary from culture to culture. The culture of each country determines how the people treasure and value their own space and time.

Never fight against culture nor confront it. We have to accept that there is cultural diversity in this world. To successfully deal with a new culture, you must make an effort to identify cultural values, inherent priorities and the differences with your own.

With the formation of the World Trade Organisation (WTO) and the breaking down of trade barriers, there is no future for parochialism and ethnocentrism. We are heading towards a global marketplace, a place where there is no border for trade.

China, a giant in terms of population and potential users of goods and services, has officially joined the WTO. Now a nation of 1.36 billion people is ready to give you a golden opportunity for businesses. But the question is, “Are you ready for that?”

We are living in a world of complexity and cultural diversity. There are not many studies and books published about the cultures and management styles of different countries. Until recently, much of the published works came from the American experience.

Text books on organizational behaviors were written by Americans and read by the people of the world. The models and theories were based on their assumptions and they implicitly assumed that what was true for Americans in the United States was also true for the peoples of other countries. Of course, they are wrong. The greatest threats to success in the global market of today are parochialism and ethnocentrism.

Parochialism is viewing the world solely through one’s own eyes and perspective. A person with parochial perspective does not recognize other’s different ways of living and working. By nature, we are all parochial to a certain extent. But we must shed away the parochialism in us and see the world in the global perspective.

Ethnocentrism is to show superiority over other nations. We believe that “our way is the best way”. Of course, it is not true, another culture’s customs may seem silly, bizarre or absurd. There is no absolute universal code for us to judge what is right, wrong or bad about the culture, traditions and livelihood of our neighboring countries or our global neighbors.

As the world economy becomes increasingly integrated, we have to prepare to understand people through their cultures. There is no international or global business culture that all of us can follow. To avoid faux pas, a global player has to be culturally aware and develop cultural empathy.

How to Achieve Effective and Profitable Cross-Cultural Communication?

Communication is the exchange of meaning: if I do not know how to express what I mean, then I am not communicating. Communication includes any behavior that another person perceives and interprets: it is your understanding of what I mean.

Communication includes verbal and non-verbal messages. Verbal messages are spoken words and non-verbal messages are tone of voice, facial expression, body language and physical environment.

Every communication has a message sender and a message receiver. Each sender and each receiver has been shaped in his thinking, feelings and behavior. His behavior is influenced by his:

  • upbringing, family life,
  • religion,
  • culture and
  • socio-economic conditions.

These are the layers of filters that stand in between the sender and receiver. So powerful are these different filters that in certain cross-cultural situations, where people are being guided by different values and different language.

Therefore, effective communication is almost impossible unless both the sender and the receiver are able to interpret the messages in the light of the other’s cultural background.

To end this article, let’s take a look at an example why learning effective cross-cultural communication is important in today globalised world!

A Japanese businessman wishes to inform his American seller that he is not interested to purchase. To be polite, he says, “It is difficult and there is a slight problem.” To the American, it means there are some unresolved matters to be settled. The American responds by sending more materials, technical details and counter proposal to the Japanese. The Japanese believes that he has sent the message across that there is no sale. The American is completely astonished.

Global Entrepreneur – Running A Global Business From Home

The Digital Age has dawned and it represents the biggest paradigm shift the world has ever seen. It may also well represent the largest transfer of wealth we will ever see in our lives.

Quietly fortunes are being made globally from home. Digital technology, the Internet, direct and referral marketing are proving to be a recipe for building wealth and enjoying freedom.

A global business is a multinational venture that allows a business from one country to operate in one or more other countries. This worldwide saturation creates the ability to allow a business to grow rapidly while accessing an enormous amount of capital.

Global expansion allows for such access to capital and technology and is key. New innovations and fresh business activities that come from across national borders open a business to unimaginable opportunities.

The benefits of being a global entrepreneur are so numerous it is impossible to mention them all. Benefits such as opening new sales offices across the globe, exporting goods and acquiring fresh new ventures allow the global entrepreneur to reach business goals rapidly and effectively.

Here is an example of how being a global entrepreneur can do wonders for your business. There is a woman from Kentucky who is of Native American decent. She takes her cultural knowledge and begins making traditional beaded jewelry and handbags as a way to make money with her beloved hobby. People begin to purchase this woman’s products and the products begin to be transferred to other states and other countries through the customer’s hands. The woman hears how her products are becoming requested in other locations. She begins to build a global network and her products become well loved leading her part time hobby into a world wide online business.

This example is but only one business that has bloomed overnight due to becoming a global business. It is easily run from home and can be done with many forms of online business. Successful businesses are created and running successfully each day. Such businesses include those from online e-stores to homemade crafts and edible delicacies and much more.

The rapid rise in popularity and the steady growth of technology has made it possible for today’s dreamer to become tomorrow’s entrepreneur millionaire. Going global is critical in today’s business market. Taking your company worldwide allows you to put yourself at a competitive advantage. That is after all what the business world is all about. Competition. Who can make it faster, do it better, and provide products at the lowest price?

Going global with a product or service first of all gets your company name out to the consumer. If they don’t know you they can’t use you. Once people have seen your company name it’s all a matter of time before they become a customer. Look at Coca Cola and McDonald’s. There are other soda companies and burger restaurants, but these two companies are in countries around the globe. Going global can be the difference from being the struggling small business to becoming a leader of the pack in today’s busy online business industry.

eFoods Global Business Opportunity Review – Emergency Food For Long Term Storage

eFoods Global business opportunity is based on the idea that during economic, geopolitical or natural disaster, emergency food for long term storage can be more valuable than cash or gold. If you are hungry you need food. They contend food could be the new currency when reserves are essential. Is this kind of business idea something that could work for you?

The eFoods Global business was created from Sundance Global, a marketing company founded by Steve Shenk and six other executives and launched in October 2010. The founder claimed Sundance Global had been 28 years in the making, because his prior company eFoods Direct, created emergency food for long term storage that was successfully sold without any inducement for additional earnings from individual marketing or profit potential.

15 – 30 Year Emergency Food Storage

The emergency food for long term storage products appear to be well designed and include a variety of foods such entrees, soups, granola and baked goods. The items are dehydrated and purged of any remaining oxygen with CO2, then stored in mylar pouches. Shelf life of baked goods is 3 years. In theory, the other items have indefinite life span but are best used within 15 years.

eFoods Global products are not all organic but contain organic items and are created from “premium” food sources. No MSG or hydrogenated oils are used. All foods are vegetarian. Meat products are simulated with textured vegetable protein (TVP).

Food Reserves Business Plan

The eFoods Global business model offers 6 free meals and also gives free samples to encourage new customers to sample the flavor. Shipping and handling are additional. The essentials pack sells for $349.95 and the variety pack for $99.95. Membership cost is $29.95. The company provides a replicated web site with a video describing food storage as the “new currency that will change the way you think.”

The compensation plan is a binary multilevel, paying 10% weekly on the smaller of two down line “legs,” so you cannot simply sponsor one superstar and kick back, but must also develop the other leg. 25% matching bonuses are paid on people you personally sponsor, with 5% bonuses paid down to the 5th level. The compensation plan also includes weekly food credits.

The provided web site is very nice, and acknowledges the advantage of being able to find people online for your marketing efforts. To create significant income you need to build a large enough organization. We did not see training available through the company apart from providing the site.

To differentiate yourself from the other IBOs or Independent Business Owners in the system, you will need to brand and market your own web site to stand out from the competition, by using additional online marketing methods and strategies.

eFoods Global Opportunity – How To Grow A Massive eFoods Global Business

You might have heard of a brand new home-based business opportunity called eFoods Global, but what is it all about, and is it any good?

The Truth About eFoods Global – The Good…

It is a network marketing company which is based around providing its customers with non-perishable foods for now, and for the future. When customers buy supplies from eFoods Global they get sent 3 of each item – one for serving, one for sharing, and one for saving. In other words, you eat one now, share one with somebody else, and save one in your cupboard for the future.

The idea is based on the belief that food supplies are the most important currency a person can have. The company believes that no matter how low money gets, if you have supplies of food to sustain your family then you are in a very powerful position.

Customers who like the idea and the products can become distributors and build their own business by selling the products and promoting the opportunity. These people are called Essential Business Owners, and they can earn commissions on the sales they make, and earn bonuses for the sales of those they personally sponsored into the business. There are several other ways to make money, like bonuses based on group sales, for example, and the chance to earn your own food for free.

The Bad News…

In the current financial instability this concept might appeal to quite a lot of people, but despite this most people who become Essential Business Owners will still end up failing in their business. This is nothing to do with the products or the concept, it is just a sad fact of life in all MLM ventures. The reason that so many people fail in MLM is that they use bad business models, and techniques that are proven to fail.

Most network marketers will follow the traditional advice of selling to their friends, family, and neighbors, but this approach is proven to fail for the majority of people. I order to grow a big business and make huge returns, you will realistically have to generate hundreds of leads every single week, and add 2-3 people per-day into your business. Most people do not know enough friends or family to be able to do this. Sooner or later you will run out of contacts and your business will stop growing.

How To Build A Massive eFoods Global Business

In order to add enough people into your business to see massive returns you need to cast your net wider. There are millions of people in the world, and they all need to eat food, so why limit yourself to just your friends and family? We are lucky that we live in a time when the internet gives us access to people all over the world, in every continent and in every country, at the click of a button.

By starting a blog, writing articles, commenting on forums, answering people’s questions, and advertising cheaply and effectively, you will soon have hundreds of leads every week asking you about your opportunity, wanting to know how you can help them, and desperate to invest in you. You will be able to add 2-3 people a-day into your business, and the success that you dreamed of will be there for the taking.

So the key to seeing big returns with eFoods Global is learning the art of marketing on the internet.

To find out more about how internet marketing can help explode your business, see eFoods Global Success